Accelerating the sanitation economy in India through innovation, collaboration and investment

our story

The Toilet Board Coalition India began formal operations in 2019, however the Coalition’s work in India commenced in earnest in 2017 with the launch of the first India Accelerator Cohort, the Pune Smart Sanitation City Project and the Tea projects.

To date we have accelerated thirteen small and growing businesses in India, who have touched over 70 million individuals with their products and services. We’ve executed multiple large scale projects in the country and built a strong network of stakeholders in the business, government and development domains.

Complex sanitation challenges cannot be solved through government efforts alone. We need to embrace cross-sector collaboration to design sustainable sanitation solutions. Civil society, government, philanthropic organizations, development agencies and business enterprises need to come together and use their diverse perspectives and resources to accelerate the progress made by the sanitation industry. USAID is proud to partner with TBC on this journey to scale the Sanitation Economy.
Mark Tegenfeldt
Director - General Development Office, usaid india

our impact

1 %
of alumni secure investment and/or partnerships to scale their venture
Sanitation economy businesses in our Indian portfolio
1 M
1 K
Tonnes of waste treated in India

world's first accelerator programme for sanitation entrepreneurs

Since 2016 the Toilet Board Coalition’s specialised corporate accelerator programme has been supporting entrepreneurs with bespoke mentorship, partnership and the visibility to scale their sanitation economy businesses. More than toilets alone, we look for commercially viable businesses across the Sanitation Economies – including innovative sanitary-ware infrastructure, products & service providers; toilet resource collection, treatment, and transformation and digital applications for sanitation and preventive healthcare.

partnering with the government and businesses to source solutions

Healthy cities and communities project with world economic forum

Working with the Additional Commissioner of the Municipal Corporation of Greater Mumbai and local businesses to ensure access to basic sanitation services. The successes of this work are now being replicated in other locations around the world. The Ti Bus, a 2018 Accelerator graduate, has now had its model replicated in Jersey City in the USA through the project.


India’s cities are embarking on a massive digital transformation. Pune as India’s first Smart Sanitation City provides a blueprint for all Smart Cities to fully capitalise on the emerging technologies described in this report to enhance basic infrastructure and achieve optimised and aspirational smart sanitation at the same time.’ from Pune Municipal Corporation.

agriculture and sanitation with the ethical tea partnership & Tata global beverages

The Toilet Board Coalition and the Ethical Tea Partnership came together in January 2018, to develop innovative sanitation solutions that would improve the lives of tea communities, be implemented at scale, and maintained effectively in the long term.


Over 400 of the world’s leaders in the Sanitation Economy came together November 18-21 2019 in Pune, India to celebrate World Toilet Day, showcase global best practice in new Sanitation Economy approaches and forge new collaborations for scale.

The Toilet Board Coalition members and partners hosted innovators, multi-national corporations, investors and policy leaders who are taking sanitation from an unaffordable cost to a revenue, resource and data generating business opportunity that will improve millions of lives

our members

Our members include organisations representing various sectors, large and small businesses, NGOs, research institutes and government agencies.

what people say

We need a revolution. We need to change the way we think and act about sanitation. We shouldn't focus on the building of infrastructure as this leaves out the most important part to achieving the SDGs, which is the sustainable delivery of the services- the right business model, policies and financing.
Maria Angelica Sotomayor
Practice Manager at The World Bank Water Global Practice
We need to create a very strong social capital in the Sanitation Economy, we need to elevate those that are cleaning the toilets. We need to attract more youth into the Sanitation Economy; not just for jobs but as an entrepreneurial opportunity- starting in schools to present it as an opportunity next to robotics or AI.
Divyang Waghela
Head- Tata Water Mission at Tata Trust
Success factor for sanitation, #1Political Leadership, #2 Public Financing, if you really want to grow the market you need to have an effective public financing system. #3 Partnerships, increasingly it is important to have a local entrepreneurs keeping this sustainable and earning a living from it. #4 People's Participation- getting people to own the programme and taking pride in it.

read our publications



The Coalition convenes Roundtables from across the Toilet Board Coalition membership and network, to enable participants to connect with other business leaders on WASH in an intimate and exclusive environment and learn from and participate in projects on WASH, climate, food/energy and water security, human rights, biodiversity and women’s health.

The India Roundtable is convened to catalyse WASH business ecosystems, entrepreneurial support and innovation in India. 

If you’re interested to observe an India Roundtable session please reach out to the team to learn more.


Do you want to know more, share your research, participate in our projects or join our coalition?
We would love to hear from you. Send as an email at or use the form for specific topics.

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