Toilet integration (Ti): Toilets for Her is a new, connected hygiene-centre business model introduced by the Pune Municipal Corporation with the help of Saraplast to provide public toilets for women throughout Pune. The Ti bus is a converted out-of-service city bus that provides a clean and safe pay-per-use facility for women in public areas. The Ti business model generates revenue through additional services at the public toilet such as a laundry and café, as well as selling goods such as sanitary pads and products that provide health information. The buses have integrated digital technology to provide an insightful new base for consumer research, informing potential new product and service innovation.
Sensors in the buses give information about the footfall, the ventilation, and the humidity of the toilet; TV screens display educational communications to promote behavioural change; feedback monitors obtain comments and suggestions about the toilet use; solar panels electrify the buses; and Wi-Fi is used to count the number of people around the bus to understand the frequency and peak hours of use. A mobile application called Soch-O-Mat (meaning: don’t hesitate) allows the users to locate and navigate to the nearest possible portable toilets. The Ti toilets aim to extend the use of digital technologies for obtaining data related to the public health of the users, and from the wastewater and toilet resources generated; however, the expansion of such decentralisation will need continued support and political will from Pune city.