The Toilet Board Coalition has a front row seat on innovation. Given the brand recognition of our members, we are able to engage in dialogues with sanitation adjacent players and explore where there are market opportunities. Below are the business opportunities we currently feel hold untapped transformative potential for the sanitation sector.

Accelerate India

Supporting sanitation entrepreneurship in one of the fastest growing and most populated economies facing immense sanitation issues, leveraging the government’s commitment to ODF & ODF “+”waste management and representing a test bed for new business models and PPPs.

We have aimed to quantify the potential size of the market for the Sanitation Economy with market estimates in 3 areas: the Toilet Economy, the Circular Sanitation Economy and the Smart Sanitation Economy.

With this study we hope to inspire action by presenting early evidence that the context is favourable and the potential is large.

This study does not attempt to outline specific business strategies, but rather seeks to identify business opportunity spaces to be further explored.

Circular Sanitation Economy

This report presents the findings of our study in the form of a thought piece on the topic of sanitation in the Circular Economy. Our intent is to present a number of business opportunity spaces, where we believe that value has been left on the table and customer needs unmet, which we recommend are to be explored further in the decade ahead.

To demonstrate the commercial viability of the Circular Sanitation Economy, by backcasting from the future, to envisage the new business models operating at city scale, and to explore two key questions: 

Will current Circular Economy Sanitation business models be profitable at scale, and will public subsidy still be required? 

What are the key elements of the commercial case – the key arguments needed at the inflexion points where scale-up decisions are made?

The Digitisation of Sanitation

Potential to future-proof the sector with continuous efficiencies, resilient consumer demand, and important health information.

In 2016 the Toilet Board Coalition enlisted a task force to explore the potential role of mobile and digital applications to drive efficiencies and consumer demand in sanitation business models operating in low-income markets.


Developing the innovative approaches to enable sanitation investment at scale, therefore reaching wider segments of population in need of access to sanitation.

Enabling the business of sanitation for all will require significant investments over the next decade. The pool of impact investment is large and growing. The question remains: how can pioneering sanitation businesses tap into available capital? To answer this question, TBC has created an Investment Review Committee comprising of investors, governments, aid organizations and businesses all determined to create better financing options for the sanitation sector. The focus of the IRC is to enable faster and more efficient access to capital alternatives for entrepreneurs in sanitation by facilitating dialogue between small entrepreneurs and investors. The IRC is also pioneering innovative investment mechanisms to increase the availability of financial deal flows within the sanitation sector by developing new types of investment bonds as well as using current impact investment technology in innovative ways.

Get the latest Sanitation Economy stories delivered to your inbox