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Business Opportunity Spaces

The Toilet Board Coalition has a front row seat on innovation. Given the brand recognition of our members, we are able to engage in dialogues with sanitation adjacent players and explore where there are market opportunities. Below are the business opportunities we currently feel hold untapped transformative potential for the sanitation sector.

Sanitation in the Circular Economy

Capturing New Value - Reducing GHG Emissions - Protecting Health & Environment

In 2016 the Toilet Board Coalition enlisted a task force to explore the potential role of Sanitation in the Circular Economy. The following questions were at the centre of our inquiry:

- Are there products or materials of value being upcycled from toilet resources?

- Are there scalable business models to deliver sustainable supply of these products to the market?

- Is there commercial interest and demand from large industrial operations to become buyers into the system? 

This report presents the findings of our study in the form of a thought piece on the topic of sanitation in the Circular Economy. Our intent is to present a number of business opportunity spaces, where we believe that value has been left on the table and customer needs unmet, which we recommend are to be explored further in the decade ahead. 

Crosscutting themes identified for further exploration: 

- Malodour

- The professionalisation of waste management processes and standards

- Building markets for upcycled ’Toilet Resources' 

The Digitisation of Sanitation

Potential to future-proof the sector with continuous efficiencies, resilient consumer demand, and important health information.

In 2016 the Toilet Board Coalition enlisted a task force to explore the potential role of mobile and digital applications to drive efficiencies and consumer demand in sanitation business models operating in low-income markets. The following questions were at the centre of our inquiry:

- How are sanitation businesses operating in low-income markets using mobile and digital applications in their businesses today?
- How are sanitation businesses and entrepreneurs thinking about next generation opportunities for mobile and digital applications for their businesses in the future?
- What is needed to build the ecosystem for the digitisation of sanitation for the low income markets?
- Is there commercial interest and demand from large industrial operations to become buyers and investors into the system? 

This report presents the findings of our study in the form of a thought piece on the topic of the digitisation of sanitation for all. Our intent is to present a number of business opportunity spaces, where we believe that value has been left on the table and customer needs unmet, to be explored further in the decade ahead.

Crosscutting themes identified for further exploration: 

- Understanding the technological potential of sensors
- What is the health data, it’s quality and reliability
- Who are the right partners to deliver this innovation

Accelerate India

Supporting sanitation entrepreneurship in one of the fastest growing and most populated economies facing immense sanitation issues, leveraging the government’s commitment to ODF & ODF “+”waste management and representing a test bed for new business models and PPPs.

The Government of India has made an impressive commitment to deliver sanitation to all through its Swachh Bharat campaign, namely aiming at eradicating open defecation by 2019. Whilst construction of toilets is in rapid increase throughout the country, areas such as long term maintenance, behaviour change and resource management imply the possibility of market niches for small and medium sized businesses. The TBC believes the current context in India brings significant opportunities to support and develop breakthrough sanitation business approaches which can lead to universal sanitation.

Investments

Developing the innovative approaches to enable sanitation investment at scale, therefore reaching wider segments of population in need of access to sanitation.

Enabling the business of sanitation for all will require significant investments over the next decade. The pool of impact investment is large and growing. The question remains: how can pioneering sanitation businesses tap into available capital? There is definitely both a push and a pull effect to develop innovative mechanisms to solve the issue of sanitation. The TBC believes it has a significant role to play in putting focus to enabling faster and more efficient access to capital alternatives for entrepreneurs in sanitation by facilitating dialogue between small entrepreneurs and investors, namely by pioneering innovative investment mechanisms to ensure the roll out of positive outcomes.

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